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Making 'em shine since '99

Established in 1999, we started our journey into car care as a man, van, and a passion for clean, shiny cars. Channelling 20 years of combined hands on experience into everything detailing today we manage each step of the process in house

Established in 1999, we started our journey into car care as a man, van, and a passion for clean, shiny cars. Channelling 20 years of combined hands on experience into everything detailing today we manage each step of the process in house

1999

The birth of AF

Originally named JB's valeting service, offering a mobile valeting service to Herts, Essex and greater London area. A reputation for offering high quality car care service sees the company move towards working exclusively on higher end vehicles.

2005

JBS rebranded

JBS Valeting is rebranded to Auto Finesse to coincide with the companies move to more in-depth detailing services now being offered. Auto Finesse leads the way in Herts and Essex car detailing services for pushing the boundaries on what is a new and exciting time for the industry as detailing starts to become a more widely recognised service.

2011

The range is launched

The first products in the range are launched in Spring 2011, with 7 products covering the basics. The auto finesse range is continually developed and 7 products soon turn to 10-12 and onwards to include such products as accessories and microfibre lines.

2013

Global distribution

As the product range and brand expands the company begins to gather attention from Europe, Asia and the United States. With the addition of Auto Finesse Thailand, Mexico, Australia as the range developed and the brand becomes a house hold name among car enthusiasts worldwide.

2017

Company expansion

Auto Finesse moves to a new 12'000 sqf facility, in order to keep up with current market demand we produce an average 3968 products per day.

2018

Halfords stocks the range

The range hits Halfords retail shelves, 2018 sees an explosion of brand awareness and shelf space follows, the range now being stocked at over 1000 locations including Euro Car Parts and Halfords stores in the UK.

2019

Detailing academy launch

Built to serve the needs of both the enthusiast and professional detailer, the Auto Finesse Detailing Academy is launched, an Aladdin's cave for detailers and home to our flagship store, it hosts a range of services and courses tailored around enthusiasts and professionals needs.

2020

Company expansion

Company expands into new manufacturing and warehousing facilities to keep up with the demand from Europe and Asia.