Spend 
High-Margin Products
Designed to give you strong retail markup without pricing friction.
Trade & wholesale
Add a Proven, Fast-Moving Detailing Brand to Your Business
Premium car care. Strong margins. Built for retail and eCommerce growth.
- 1 Up to 70%+ margin structure
- 2 High repeat purchase product range
- 3 Trusted by enthusiasts worldwide
- 4 Full marketing & account support
Commercial advantage
Built to Sell — Not Sit on Shelves
Repeat Purchase Driven
Shampoos, detailers, and cleaners customers come back for.
Strong Brand Demand
A recognised name within the car scene with an engaged audience.
Online & In-Store Ready
Products that convert just as well online as they do on shelves.
Demand engine
A Brand Customers Already Want
Auto Finesse isn’t a brand you need to explain — it’s one your customers are already looking for. Built through years of consistent content, community, and product performance.
WorldwideStockist network
ThousandsOrders shipped monthly
SocialStrong platform engagement
Since 1999Trusted by detailers
Programme tiers
Choose Your Level of Growth
Dealer
Start selling to your customers
- Retail & eCommerce ready
- Flexible product selection
- Access to dealer support portal
- Ideal for stores & online retailers
Distributor
Scale beyond retail
- Supply trade & businesses
- Increased buying power
- Build your own network
- Ideal for regional growth
Partner
Own the brand in your territory
- Exclusive rights
- Build national presence
- Operate as Auto Finesse locally
- Long-term strategic growth
What you get
More Than Just Products
01
Commercial Support
Reliable stock, fast fulfilment, and a dedicated account manager to keep your business moving.
02
Marketing Engine
Access to high-quality content, campaigns, and brand-driven demand that supports your sales.
03
Training & Knowledge
Product education, sales support, and detailing expertise to help you sell with confidence.
04
Scalable Growth
Clear pathway from dealer to distributor to exclusive partner.
Modern retail fit
Built for Modern Retail
Auto Finesse sits between legacy brands and niche startups — combining premium positioning, strong brand identity, and real customer demand.
Unlike traditional brands that rely purely on history, Auto Finesse is built on culture, content, and community — making it highly relevant for today’s retail and eCommerce environments.
Selective access
Apply to Join the Network
Tell us about your business and we’ll recommend the right partnership level. We review applications carefully.
Application
Start Your Application
Tell us about your business and we’ll recommend the right partnership level. We review applications carefully to make sure every new stockist is the right fit.
- Business info
- Sales channels
- Location
- Intent
Applications are split into four sections so we can understand your business, channels, location, and growth plans.