Spend 
OUR STORY
MAKING 'EM
SHINE SINCE '99
Not just another detailing range, follow our journey from our humble beginnings as car detailers.
Where it all began - 1999
A MAN, A VAN,
AN OBSESSION
Before the products, before the shelves, before the films and the shows, Auto Finesse started with the work. Clean, shiny cars. Real customers. Standards that had to survive outside in the real world.
Designed for the Detail
OBSESSION
CAME FIRST
CLEAN.
SHINY.
CARS.
Auto Finesse is more than just cleaning products in a bottle. Built from the ground up through years of experience in the field, founder James Batty left school with a passion for cars and hit the road cleaning them. From the bottom to the top, fuelled by a drive to take things to the next level at every opportunity, the company soon gained a reputation as one of the best in the game.
"What started with one man and one van
still defines everything we do today."James Batty Founder & CEO
Evolution of the brand
THE PRODUCTS
EVOLVED
As the range grew, the mission stayed the same: create products that detailers would trust, use and come back to. Every formula, tool and finish had to earn its place.
Only what earns its place
BUILT BY
DETAILERS.
PROVEN BY
THE WORK.
Every product has to make sense in real hands, on real cars and under real pressure. The range has grown, but the standard remains the filter.
THE BUSINESS GREW.
THE PASSION NEVER STOPPED.James Batty Founder & CEO
WHO WE ARE TODAY
MORE THAN
PRODUCTS
Manufacturing, events, education, films, stories, collections and a global community connected by the same obsession with the finish.
- Years
- 25+
- Followers
- 400K+
- ★★★★★
- 4.91
- Countries
- 40+