Preparation
Start With Cool Wheels
Always start with cool wheels and avoid applying cleaners to hot surfaces or direct sunlight.
Pro tip: Clean one wheel at a time for the safest and most consistent results
Wheel Cleaning
From baked-on brake dust to weekly maintenance, build the right wheel cleaning kit for your finish, your routine and your level of grime.
Wheel GUIDE
Wheel cleaning is about more than appearance. Regular maintenance helps prevent brake dust build-up, preserve wheel finishes and make future cleaning quicker and easier.
THE DETAILING PROCESS
From brake dust removal to protection, following the right process helps keep wheels cleaner for longer and easier to maintain.
Preparation
Always start with cool wheels and avoid applying cleaners to hot surfaces or direct sunlight.
Pro tip: Clean one wheel at a time for the safest and most consistent results
Cleaning
Apply the right wheel cleaner for the level of contamination, from routine maintenance to stubborn brake dust.
Pro tip: Choose Reactive for heavy brake dust and Imperial for regular cleaning
Agitation
Use dedicated brushes and mitts to loosen dirt from barrels, spokes and intricate areas.
Pro tip: Use a Barrel Brush for inner barrels and Detailing Brush Trio for tight areas
Tyre Care
Remove old dressings, road grime and browning from tyre sidewalls to create a clean foundation for tyre care products.
Pro tip: A dedicated Tyre Brush helps deep clean rubber before applying Satin for a richer, longer-lasting finish
Finishing
Thoroughly rinse away loosened contamination and dry wheels to prevent water spotting.
Pro tip: Never allow wheel cleaner to dry on the surface
Protection
Finish with tyre dressing and wheel protection to maintain a freshly detailed appearance.
Pro tip: Use Satin on tyres and Mint Rims to help keep wheels cleaner for longer
RECOMMENDED ESSENTIALS
A focused selection of products chosen to tackle brake dust, road grime and routine wheel maintenance without overwhelming your basket.
HEAVY DUTY CLEANING
A complete wheel cleaning kit to tackle stubborn brake dust, road grime and neglected finishes.
When to useWhen regular maintenance products need extra help.
Wheel Cleaner
A powerful wheel cleaner that breaks down brake dust, road grime and traffic film for effortless cleaning.
When to useBefore washing to tackle brake dust and road grime.
Brake Dust Remover
A colour-changing wheel cleaner that dissolves iron fallout and stubborn brake dust safely.
When to useWhen wheels are affected by heavy brake dust and iron contamination.
All-Purpose Cleaner
A concentrated cleaner and degreaser that tackles stubborn grime on wheels, arches and tyres.
When to useWhen extra cleaning power is needed on heavily soiled areas.
Multi-Purpose Cleaner
A versatile interior and exterior cleaner suitable for tyres, arches and routine maintenance.
When to useFor regular cleaning of tyres, arches and surrounding trim.
Wheel Wax
A durable wheel wax that helps repel brake dust, road grime and contamination.
When to useAfter cleaning to protect wheels and make future maintenance easier.e
Tyre Dressing
A water-based tyre dressing that restores a rich, factory-fresh finish without excessive shine.
When to useAfter cleaning tyres to restore colour and finish.
Ceramic Spray Wax
An advanced ceramic spray wax that adds durable protection, gloss and water repellency.
When to useAfter cleaning to help keep wheels cleaner for longer.
TOOLS & ACCESSORIES
The right accessories help you clean wheels more effectively, reach difficult areas and achieve better results with less effort.
BUILD YOUR PERFECT KIT
Each routine is designed around a real job, a realistic time window and a clear result.
Entry Level
Keep on top of brake dust and road grime with a quick, effective maintenance clean.
Total Time20–30 Minutes
OutcomeClean Wheels
Intermediate
Cut through stubborn brake dust and restore neglected wheels.
Total Time60-90 mins
OutcomeMaintained
Entry Level
Restore a freshly detailed look to wheels and tyre sidewalls.
Total Time15–20 Minutes
OutcomeFactory-Fresh
Intermediate
Add protection to help keep wheels cleaner for longer.
Total Time20–25 Minutes
OutcomeProtected Wheels
Advanced
The ultimate routine for cleaning, protecting and maintaining every surface.
Total Time30–45 Minutes
OutcomeDeep-Clean
LEARN MORE
Guides, tips and answers to common questions to help you get the best results from your wheel cleaning routine.
Start learning




FAQs
Choose Imperial for regular maintenance cleaning. It is the clearer route for customers who want a dedicated acid-free wheel cleaner for routine grime.
Choose Reactive when brake dust and iron contamination are the main issue. Pair it with a proper wheel brush where agitation is needed.
Yes. Wheel cleaner breaks down grime, but a brush reaches barrels, spokes, callipers and bolt areas where dirt builds up.
The Deep Cleaning Wheel Kit should be positioned as the best complete setup because it covers cleaners, tools, protection and tyre finishing.
Most regular wheels: Painted / powder-coated wheels
Recommended route: Imperial for maintenance. Reactive for deeper contamination. Barrel Brush for inner barrels.
Heavy brake dust: Heavily contaminated daily drivers
Recommended route: Reactive, Barrel Brush and Detailing Brush Trio.
Delicate finishes: Polished / bare metal / specialist wheels
Recommended route: Polished Wheel Kit and soft accessories. Always test first.
Protected wheels
Recommended route: Imperial or Revolution for maintenance. Mint Rims after cleaning.