Acid Free For Every Wash

Our powerful, acid-free spray-on solution is quick and easy to use on every car wash. Choose from our ready-to-use Imperial Wheel Cleaner, or dilute-to-suit Imperial Concentrate, both are safe for regular use every time you detail. pH balanced for intense chemical cleaning without damaging surfaces.

Safely Shifts Contamination

Advanced surfactants and heavy degreasers quickly dissolves road grime, traffic films, extreme soiling and brake dust, surrounding and suspending potentially harmful particles within the solution itself, allowing them to be rinsed away without scratching.

Gentle On Your Protection

This solution may be tough on grime but crucially it’s gentle on your protection layers. The surfactants and degreasers cut through and lift contamination, while leaving wheel sealants, waxes and ceramic coatings completely intact. Imperial also leaves nothing behind to interfere with the later application of new protection layers.

Pristine wheels For Longer

Your wheels are continually exposed to the most corrosive types of contamination. Routine cleaning with Imperial is the only way to prevent the early-onset of corrosion and risk of wheel failure.

Product Information

Product Type: Acid Free Wheel Cleaner
Product Code: IMP500

An acid-free alloy wheel cleaner that can take your rims from shameful to sparkling on every single detail with our powerful.

The go-to product for many a car detailing professional, Imperial Wheel Cleaner has been developed as a supremely potent aqueous cleaning agent, degreaser and brake dust remover - with the ability to shift the heaviest salt, road films and other potentially harmful contamination – while remaining completely free of acidic ingredients, making it gentle enough for regular use on all common alloy wheel finishes… even those with previously applied waxes, sealants or coatings.

By nature, car wheels have to stand up to some of the harshest soiling and the highest concentration of contaminants found anywhere on the road. To successfully rid surfaces of heavy grime and combat the onset of early corrosion, routine cleaning with a deep-cleansing solution will always remain the most effective method. Acid-based cleaning agents, while capable of removing heavy soiling, can cause serious degradation in lacquer and powder-coat layers when used on a regular basis. This itself can lead to corrosion, etching, staining, damage to specialist finishes and possible metal impairment, eventually leading to structural failure. This is why we’ve packed Imperial with a powerful blend of non-acidic surface active agents (surfactants) to quickly separate the worst contaminants from your standard or aftermarket wheels on contact, but to remain kind to the surfaces underneath. Whether it’s intense cleaning on in-depth details or routine maintenance washing, Imperial actively dissolves grime but will never degrade lacquer, paint or powder-coat… it won’t even strip away your protection layers!

This car detailing product chemically cleans by using an advanced mix of high-foaming anionic surfactants (organic cleaning agents) to lift and encapsulate organic particulate soils, and non-ionic surfactants (degreasing agents) to emulsify oil-based contamination directly into the solution. These specially-selected complementary surfactants are classed as ‘polar’ molecules which attract water at one end and grime at the other. Using this mechanism, they are able to latch onto heavy dirt particles, along with fatty grease and oils, actively pulling them from surfaces, surrounding them and effectively suspending them in the solution. Once safely extracted and encapsulated by these advanced cleaning molecules, the contamination isn’t allowed to return to surfaces and can be quickly rinsed away, without scratching or causing damage to sensitive finishes. Learn more about the science of surfactants in our article - All Car Cleaning Products Explained.

Imperial acid-free wheel cleaner is safe for regular, risk-free use on all painted, powder-coated or clear-coated finishes, and can even be utilised as a first stage pre-cleaner or a simple ‘spray and rinse’ cleaner on light to medium soiling. For the best results on heavy contamination, Imperial can also be safely agitated with suitable scratch-free brushes - such as our Barrel Brush, Detailing Brushes or Hog Hair Brushes - for the most intense deep-cleaning. Here the agitation isn’t so much to scrub away contaminants by mechanical cleaning, but to ensure that the solution is worked into all areas, and that any spent product (Imperial solution already encapsulating particulates and grease) is moved away allowing the area to be replenished with fresh solution to work on any remaining contamination. For the full cleaning process, and for advice on a multitude of wheel types and finishes, take a look at our wheel cleaning guide – The Definitive Guide To Cleaning Alloy Wheels

Imperial Wheel Cleaner is supplied ready-to-use for regular wheel cleaning duties in 500ml bottles (diluted from concentrate at a ratio of 1:10) and is also available as a dilute-to-suit concentrate in 1-Litre and 5-Litre bottles, which can be diluted at ratios between 1:2 for heavy duty deep cleaning and 1:20 for light cleaning on well-maintained wheels.

Imperial Concentrate is ideal for use with our Pro Mixing Bottle or Pressure Sprayer, and 1-Litre makes up to 20-litres of wheel cleaning solution. Our entire wheel cleaning range can be found here in our Wheels Category. 


How-To Use Imperial

Step 1

Ensure wheels are cool.

Step 2

Remove loose dirt from the wheels by rinsing with water from a hose or pressure washer.

Step 3

Spray wheel cleaner liberally on to the surface.

Step 4

Agitate using a soft bristle wheel brush.

Step 5

Rinse thoroughly with a pressure washer or open end hose and dry.

Product Summary

  • Acid free wheel cleaner
  • Shifts the heaviest salt, road films and other potentially harmful contamination
  • Effective and safe on painted, powder-coated or clear-coated finishes
  • Supplied ready-to-use for regular wheel cleaning in 500ml bottles
  • Also available as a dilute-to-suit formula in 1-Litre and 5-Litre bottles


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