Privacy policy

We respect your privacy and are committed to protecting your personal data. This privacy notice informs you how we look after your personal data and about your privacy rights.

This Privacy Policy explains in detail the types of personal data we may collect about you when you interact with us. It also explains how we'll store and handle that data, and keep it safe. There's a lot of information here but we want you make sure you're fully informed about your rights and how Auto Finesse uses your data.

We hope the following notice will answer any questions you have but, if not, please give us a call.

1. Purpose of this Privacy Policy

1.1 This privacy policy aims to give you information on how Auto Finesse collects and processes your personal data through your use of our website including any data you may provide through our website when you purchase a product or service, order a brochure, sign up for our newsletter or when we take your details (collect your personal data) over the phone, by email or in our stores in order to take your order or answer any questions you have about our products. It is important that you read this privacy policy together with any other privacy policy or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements the other notices and is not intended to override them.

2. Controller

2.1 The data controller is Auto Finesse Limited (collectively referred to as Auto Finesse, "we", "us" or "our" in this privacy policy).

We have appointed a data privacy manager who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy including any requests to exercise, please contact the data privacy manager using the details set out below:

Auto Finesse Ltd
Unit 20 Burnt Mill Ind. Estate,
Elizabeth Way,
Harlow,
Essex,
CM20 2HS
United Kingdom

Email: support@autofinesse.com

Tel: +44 (0)1279 912 912

VAT Number: GB112722749

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

3. Changes To Our Privacy Policy

3.1 This version was last updated on 24/11/2023. You can access archived versions by contacting us.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

4. When Do We Collect Personal Data From You

4.1 We may collect and process the following data about you:

When you make an online purchase.

When you purchase a product in store or by phone.

When you order a brochure from us.

When you sign up for our email marketing.

When you sign up for our SMS marketing.

When you engage with us on social media.

When you contact us by any means with queries, complaints, etc.

When you enter prize draws or competitions.

When you complete any surveys we send you.

When you comment on or review our products and services.

When you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions, patterns and the website that referred you to Auto Finesse.com. We collect this personal data by using cookies, server logs and other similar technologies. Technical Data is collected from the following parties: analytics and search information providers (such as Google) and advertising networks (such as AdRoll). Please see our cookie policy for further details.

We collect data from publicly-available sources when you have given consent to share information or where the information is made public as a matter of law.

When you use our car parks and visit our stores which usually have CCTV systems operated for the security of both customers and staff.

When you apply for a trade account with us through our website, over the phone and in-store.

4.2 SMS Marketing and Text Messaging

We value your privacy and the information you consent to share in relation to our SMS marketing service. We use this information to send you text notifications (for your order, including abandoned checkout reminders), text marketing offers, and transactional texts, including requests for reviews from us.Opt-in data and consent for text messaging will not be shared with any third parties except for messaging partners,for the purpose of enabling and operating our text messaging program.

Opt-in data and consent for text messaging will not be shared with any third-parties except for messaging partners, for the purpose of enabling and operating our text messaging program.

Our website uses cookies to keep track of items you put into your shopping cart, including when you have abandoned your checkout. This information is used to determine when to send cart reminder messages via SMS.

5. Personal Data We May Collect From You

5.1 Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:

Identity Data including first name, last name, title. Your image and car number plate may be recorded on CCTV when you visit a store or car park.

Contact Data including billing address, delivery address, email address, telephone numbers. We will also collect your social media username, if you interact with us through those channels.

Financial Data including bank account and payment card details

Transaction Data including details about payments to and from you and other details of products you have purchased from us.

To deliver the best possible web experience, we collect Technical Data including internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website.

Profile Data including purchases or orders made by you, your interests, preferences, feedback and survey responses.

Usage Data including information about how you use our website. This includes information gathered by the use of cookies in your web browser. Learn more about how we use cookies and similar technologies by reading our cookie policy.

Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

7. Who Do We Share Data With?

7.1 We may have to share your personal data with the parties set out below for the purposes outlined in

Examples of the kind of third parties we work with are:

IT companies who support our website and other business systems.

Operational companies such as delivery couriers.

Google, Facebook, Pinterest and AdRoll to show you products that might interest you while you're browsing the internet. We'll also use your data to identify other internet users who share similar interests. This is based on your acceptance of cookies on our website. For more information about the cookies we use, please see cookie policy. We may also share your personal details, such as your email address with third parties, such as Pinterest, Facebook and Google, for the purposes of targeted online advertising. To opt out from this form of email-based advertising please email support@autofinesse.eu.com.

Direct marketing companies who help us manage our electronic communications with you.

Data insight companies to ensure your details are up to date and accurate

We may also share certain limited information with companies who assist us with other services, for example, in analysing our customer data in order to better understand, profile and monitor customer patterns so we can consistently improve our products and services and understand what may be of interest to you and other customers. These companies will only be allowed to use your information in the way in which we instruct them and as permitted by the Data Protection Act or the GDPR. To opt out of having your data used in this way, please email support@autofinesse.com.

Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

For fraud management, we may share information about fraudulent or potentially fraudulent activity in our premises or systems. This may include sharing data about individuals with law enforcement bodies.

We may also be required to disclose your personal data to the police or other enforcement, regulatory or Government body, in your country of origin or elsewhere, upon a valid request to do so. These requests are assessed on a case-by-case basis and take the privacy of our customers into consideration.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

In order to protect your privacy we will:

Only provide the information necessary to perform their specific services

Only use their data for the exact purpose we specify in our contract with them

Work closely with them to ensure their privacy is respected and protected at all times

7.2 Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our cookie policy.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

8. International Transfers

We will only transfer your data outside of the EEA in compliance with data protection laws and provided appropriate or suitable safeguards are in place to protect your data, these being either standard contractual clauses, binding corporate rules or in the case of transfers to the USA, a Privacy Shield Certification. Please contact us if you would like details of the appropriate safeguards used if we transfer your data in such circumstances.

9. How We Protect Your Data

The security of your personal data is very important to us and we are committed to treating it with the utmost care, taking all appropriate steps to protect it.

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. Access to your personal data is password-protected, and sensitive data (such as payment card information) is secured and tokenised to ensure it is protected.

We secure access to all transactional areas of our websites and apps using 'https' technology.

We regularly monitor our system for possible vulnerabilities and attacks, and we carry out penetration testing to identify ways to further strengthen security.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

10. How Long With You Keep My Data?

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. For example, if your order included a product guarantee, the associated personal data will be kept until the end of the guarantee period.

At the end of that retention period, your data will either be deleted completely or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.

11. What Are Your Rights Over Your Personal Data?

Under certain circumstances, you have rights under data protection laws in relation to your personal data.

You have the right to:

Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

In cases where we are processing your personal data on the basis of our legitimate interest, you can ask us to stop for reasons connected to your individual situation. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.

You have the right to stop the use of your personal data for direct marketing activity through all channels, or selected channels. We must always comply with your request.

If you wish to exercise any of the rights set out above, please contact

Data Privacy

Auto Finesse Limited
Unit 20 Burnt Mill Ind. Estate,
Elizabeth Way,
Harlow,
Essex,
CM20 2HS
United Kingdom

Email: support@autofinesse.com

To ask for your information to be amended, please contact our Customer Services team by clicking here.

To opt out of postal marketing, please contact our Customer Services team by clicking here.

To opt out from email marketing please click on the unsubscribe link featured at the bottom of each marketing email we send or contact our Customer Services team by clicking here.

If we choose not to action your request we will explain to you the reasons for our refusal.

No fee usually required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

We respect your privacy and are committed to protecting your personal data. This privacy notice informs you how we look after your personal data and about your privacy rights.

We use cookies when you visit our website and similar technologies in order to distinguish you from other users. By using Cookies, we are able to provide you with a better experience and to improve Our Site by better understanding how you use it. Here's more about how and why we use cookies and how you can control them, please read this Cookie Policy carefully and ensure that you understand it. Your acceptance of Our Cookie Policy is deemed to occur if you continue using Our Site. If you do not agree to Our Cookie Policy, please stop using Our Site immediately.

What Are Cookies?

A cookie is a small text file that is downloaded to your device. It allows a website to recognise your device and store some information about your preferences and past actions. Cookies allow users to navigate smoothly around the site and help us to analyse anonymously how visitors are using our website so that we can continue to improve our site experience. Cookies also recognise when you visit our site again.

How Long Do Cookies Stay On My Device?

There are broadly two types of cookies, both of which we use on the website.

1. Persistent Cookies These remain on your device after you've left our site. For example, when you check a box to remember your account username.

2. Session Cookies These are temporary cookies which remain on your device until you finish using the website or close your browser after using the website.

Types Of Cookie We Use

Site Functionality Cookies

These cookies allow you to navigate smoothly around the site and, for example, save items to your basket and move through our checkout process. We also use cookies to remember your browsing preferences such as your preferred language or set location to help make your experience of our website as seamless as possible.

Analytics Cookies

These cookies allow us to measure and analyse how our customers use our website to help us improve its functionality and boost your experience. We use web analytics services provided by other companies including Google Analytics to help us anonymously track how visitors arrive at our site and the path they follow through it. We may also anonymously track via cookies, web beacons and similar technologies the effectiveness of marketing campaigns, such as email open and click through rates.

Social Cookies

If you decide to share content from our website on social platforms such as Facebook, Twitter or Instagram, you may have cookies from these websites stored on your computer. To manage these cookies, check your social network's policy on privacy and cookies.

Ads On Other Websites

We may on selected websites, present you with a selection of our products based on your browsing history on autofinesse.com through our marketing partner. The technology behind these adverts is based on cookies. The cookie used is completely anonymous and contains no personal information. If you would prefer not to see these adverts, you can opt out of seeing them permanently by clicking here.

Acceptance Of Cookies

By using our site, you agree to these types of cookies being stored on your device. Our cookies don't hold any personal information such as your name, address or payment details, however if you would like to restrict, delete or block any cookies from your device you can use your browser settings to do so. Each browser is different, so you'll need to visit your browser's "Help" section for details on how to do this. If you continue to use our site without changing your browser settings we will assume that you consent to us using cookies as described above.

Please note that by blocking or deleting cookies, you may not be able to use some of the functions of our website and your overall site experience may be affected.

For more information or help regarding our cookies policy, please contact support@autofinesse.com.

For more general information on cookies, please visit https://ico.org.uk/for-organisations/guide-to-pecr/cookies-and-similar-technologies/