How We Do Merchandise


If you know a little about us already, you'll know that Auto Finesse prides itself on producing and developing all of its products in house. Well, development doesn't stop at the car products, we also have an awesome merch line of more than 30 items!

That's right. We don't just look after every aspect of your car, our awesome - if we do say so ourselves - media and design team are constantly designing new merchandise for you guys to wear! Whether you're a professional detailer, you just like our products or you're a detail-obsessive when it comes to your own cars; we literally have you covered!

How We Do Merchandise - How we do merchandise

We have a fully-loaded array of more than 30 items of clothing that we've designed in-house, from hoodies to T-Shirts and beanies - for when it's a bit cold outside but detailing your car takes priority.

But what's the process?! Well, our team put ideas to head honcho James who gives the final go ahead on the design or not… The team is always designing and talking about new prints and cool art for the tees, but only the very best get past James. One of the all-time favourites with our customers is the Car Care Worldwide pull over Hoodie which was done to mark the start of Auto Finesse attending shows internationally - it was the team top for a European tour we did back in 2014 - and our customers, as well as our professional detailer base seem to love it.

How We Do Merchandise - How we do merchandise
How We Do Merchandise - How we do merchandise

Once the design has got the go ahead from James, it's off to be printed. In small, exclusive batches we print them all on-site by hand - if you've seen our recent Ultimate Dubs video (search YouTube) then you'll have seen a small clip of some of our merch getting hand screen printed! It's really pretty cool. The reason we do it all on site and do it all by hand is so that changes and styles can be made often. We are constantly listening to our customers, so that we are constantly evolving and creating better products - products that our customers want. We aim to change up our merchandise every month or two, to keep things fresh, but there are always some items that stick around as classics.

How We Do Merchandise - How we do merchandise
How We Do Merchandise - How we do merchandise
How We Do Merchandise - How we do merchandise
How We Do Merchandise - How we do merchandise
How We Do Merchandise - How we do merchandise

Customer feedback is key and we take this on board across the whole business, so if you've got any suggestions in terms of design or fancy seeing something new in the line, drop us an email at info@autofinesse.co.uk - mankinis are a no, I'm afraid.

Merch & Apparel

Here you’ll find a huge collection of amazing quality Auto Finesse branded merchandise & apparel, custom designed in-house and specially selected for you to get the AF look, a...

Bobble Knitted Beanie Bobble Knitted Beanie
Bobble Knitted Beanie

Detailers Beanie

Bubblegum Air Freshener Bubblegum Air Freshener
Bubblegum Air Freshener

Hanging Air Freshener

Coconut Air Freshener Coconut Air Freshener
Coconut Air Freshener

Hanging Air Freshener

Crew Bag Crew Bag
Crew Bag

Detailers Storage Bag

Deluxe Holdall Deluxe Holdall
Deluxe Holdall

Detailing Holdall

Detailers Kit Bag Detailers Kit Bag
Detailers Kit Bag

Detailing Storage Bag

Double Stack Decal Double Stack Decal
Double Stack Decal

Car Sticker

Bucket Stickers Bucket Stickers
Bucket Stickers

Bucket Stickers

Car Care Worldwide Hoodie Car Care Worldwide Hoodie
Car Care Worldwide Hoodie

Detailers Hoodie

2 Stack Hoodie 2 Stack Hoodie
2 Stack Hoodie

Detailers Hoodie

Elite ID Joggers Elite ID Joggers
Elite ID Joggers

Detailers Joggers

Garage Banner Garage Banner
Garage Banner

Vinyl Banner

Gift Bag Gift Bag
Gift Bag

Presentation Packaging

Logo Decal Logo Decal
Logo Decal

Car Sticker

Lanyard Lanyard
Lanyard

Lanyard

Mug Mug
Mug

Detailers Mug

Premium Classic Tee Premium Classic Tee
Premium Classic Tee

Detailers T-Shirt

Premium Geographic Tee Premium Geographic Tee
Premium Geographic Tee

Detailers T-Shirt

Premium Signature Logo Tee Premium Signature Logo Tee
Premium Signature Logo Tee

Detailers T-Shirt

Premium Worker Tee Premium Worker Tee
Premium Worker Tee

Detailers T-Shirt

The Detailers Windbreaker The Detailers Windbreaker
The Detailers Windbreaker

Waterproof Jacket

The Double Stack Beanie The Double Stack Beanie
The Double Stack Beanie

Detailers Beanie

The Essential Logo Beanie The Essential Logo Beanie
The Essential Logo Beanie

Detailers Beanie

The Signature Logo Hoodie The Signature Logo Hoodie
The Signature Logo Hoodie

Detailers Hoodie

The Triple Black Hoodie The Triple Black Hoodie
The Triple Black Hoodie

Detailers Hoodie

Sweet Shop Sweet Shop
Sweet Shop

Car Air Freshener

AF x FLGNTLT Cruise T-shirt AF x FLGNTLT Cruise T-shirt
AF x FLGNTLT Cruise T-shirt

Detailers T-Shirt

AF x FLGNTLT Shine T-shirt AF x FLGNTLT Shine T-shirt
AF x FLGNTLT Shine T-shirt

Detailers T-Shirt

Retro Air Freshener Retro Air Freshener
Retro Air Freshener

Hanging Air Freshener

Finesse Fifteen T-Shirt Finesse Fifteen T-Shirt
Finesse Fifteen T-Shirt

Detailers T-Shirt

Stepside T-Shirt Stepside T-Shirt
Stepside T-Shirt

Detailers T-Shirt

Summer Edition '23 Summer Edition '23
Summer Edition '23

Hanging Air Freshener

Serious Detailers T-Shirt Serious Detailers T-Shirt
Serious Detailers T-Shirt

Detailers T-Shirt